WALKING ON AIR
Golf is a walking game. And even if you take the buggy, chances are you’ll clock up some serious steps in a round. In seeking to build upon the success of the ZG footwear franchise, adidas learned that core golfers average 162 hours per year on their feet.
Spending that much time could lead to foot fatigue and ultimately less desire to get out on the course. That’s one of the reasons why lightweight, minimally designed golf shoes are gaining popularity. Adizero ZG brings adidas back to the conversation with a new spikeless performance footwear model aimed to enhance stability, traction and comfort while fighting against foot fatigue by being light all round.
The new Adizero ZG footwear introduces key technologies to provide more efficiency from the ground up. Lightweight Traction is provided through new undercut lugs along the perimeter of the SPIKEMORE outsole aim to offer golfers increased lateral stability and adaptive traction.
A secondary cone-shaped traction system helps golfers feel flat on uneven terrain and is anti-clogging to help maximize traction overall. adidas combined LIGHTSTRIKE and LIGHTSTRIKE PRO cushioning in the midsole to help golfers feel comfortable and close to the ground. In addition to an engineered tongue and INSITE™ 2.0 sockliner, Adizero ZG also features a molded heel cushion, which was inspired by the
running category and provides softer and targeted padding to help offer a better fit and improved comfort.
Recognizing that foot motion is part of the dynamic motion of the golf swing, a newly designed DYNAMIC TORSION plate in the outsole extends from the midfoot into the forefoot in specific areas to help golfers with rebound, but also to avoid rollover and power leak in the follow through of the swing.
The design provides additional arch support to promote smooth walking, ultimately helping to reduce fatigue both during and after the round. To help the footwork throughout the swing, adidas also made the medial side of the outsole curved and softer while the lateral side has a sharper outside edge.
The waterproof upper of Adizero ZG is made of adidas’ premium SPRINTSKIN material, giving golfers an athletic look while still being lightweight. In addition, a heel clip in the upper provides a locked-in feel and another layer of stability. As part of the Adizero ZG range, adidas is introducing a BOA model for men and women to provide another option for improved fit and performance. adidas collaborated with the BOA Technology team to create a PRIMEKNIT sock-like construction so that\ golfers can slip the footwear on and then dial-in their fit with the micro-adjustable Li2 dial.
With the BOA Fit System hidden throughout the upper, it offers golfers a clean and athletic look to go along with a customized fit.
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