The introduction of the new Titleist Tour Bag made its debut during the FedExCup Playoffs, signalling a distinct and modern upgrade on the fairways of the PGA Tour and professional tours around the world.

Styled and designed based on feedback from tour players and their caddies, in addition to input from PGA golf professionals, the new Tour Bag offers a glimpse into Titleist’s forthcoming 2020 Jet Black Collection that will feature products ranging from stand bags and cart bags to leather headcovers and umbrellas.

Representing a perfect blend of performance elements and refined detail, the key features of the Jet Black Collection are inspired by the new Tour Bag and incorporated into the entire line, including velour top cuff materials, premium ball pocket panels and luxurious quilted hip pads, all reimagined in the Titleist brand colors of black, red, and white.

Commenting on the refined top cuff and several luxury enhancements, Sean Slater, Golf Gear Product Manager for Titleist said, “On the new Tour Bag, the dividers didn’t change but we did implement a new, low-profile design. This was a Tour-inspired feature that we rolled out to help accommodate short putters and is a welcomed change by the Tour players. The top cuff still includes integrated handles, but now has a little more curvature across the top.

“Another objective was to give the bag a more refined, luxurious feel. The first thing we did was upgrade some materials. More specifically, the belly panel material which has been changed to a new premium synthetic that really helps embroidered names and logos pop. The other thing we did was highlight the hip pads and other areas with a premium quilted stitch detail that was inspired by some high-end car interiors.

Justin Thomas, one of more than 150 players using a Titleist Tour Bag this year on the PGA Tour said, “I’m absolutely pumped for the new tour bag,” said Justin Thomas. “We’ve been asking for a fresh, new look and the designers came through big. I love the blacked-out design with the red zippers, and that white Titleist script just pops. You can tell they’ve taken our feedback and thought about every little detail. It’s really slick.”