Geometry Derives A Soft Forged Feel And Forgiveness

TaylorMade continues SIM or Shape In Geometry with the irons as it did with the metalwoods, except that the results are different; focusing instead on creating a distance iron that feels and sounds every bit as good as a forged model.

The all-new SIM Max and SIM Max OS irons also continue with Speed Bridge technology and the new ECHO damping system for explosive distance, enhanced sound and forged-like feel in the distance iron category.

Speed Bridge And Thru-Slot Speed Pocket – Distance, Performance and Forged-like Feel

First debuting in the M5 and M6 irons, Speed Bridge technology is yet again the star as TaylorMade builds upon the technology to deliver a more refined performance with the new irons.

Speed Bridge visibly spans across the cavity back of the iron, connecting the bottom to the topline. This improves stability in the upper face and supports the topline, eliminating the harsh feel associated with distance irons. The increased rigidity improves sound and feel, working in conjunction with a flexible Thru-Slot Speed Pocket to increase ball speed and distance.

The Thru-Slot Speed Pocket stretches from heel to toe and completely disconnects the leading edge from the sole of the iron, creating a free-floating face. Together with Speed Bridge, the collaborative technologies allow the face to hinge upon the topline for enhanced flexibility, more ball speed and greater forgiveness on shots struck below centre.

Additionally, further optimising the relationship between the stiffness in the Speed Bridge and the flexibility in the face, has resulted in a thinner and faster face with a larger sweet spot than previously possible.

ECHO Damping System – Heightened Feel, Efficient Distance

Underneath, the all-new ECHO Damping System works in unison with Speed Bridge to deliver a forged-like feel without sacrificing performance. In testing, SIM MAX and Max OS consistently produced sound at impact that players interpret as feel in line with those of forged irons. Collectively, these technologies reduce unwanted vibrations at impact and allow the golfer to get feedback on the strike.

Progressive Inverted Cone Technology – Each Iron Optimised for Accuracy

Inverted Cone Technology (ICT) is now uniquely positioned in each iron to both increase the sweet spot and minimize the effects of common mis-hits. Engineers progressively positioned ICT towards the toe to generate a draw bias in the longer irons to minimize the common miss to the right. It’s positioned the farthest toward the toe in the 5-iron.

SIM Max – Best Feeling Distance Iron, Powered by Speed Bridge

Designed for the golfer seeking all-around performance in a distance iron, SIM Max is built to deliver fast ball speeds, high launch and forgiveness. It all starts with Speed Bridge – the marquee design element that produces enhanced feel and works in conjunction with the Thru-Slot Speed Pocket to provide incredible distance and forgiveness. The all-new ECHO Damping System contributes to the forge-like feel of the irons, while an ultra-thin 1.5mm face (even thinner than the M5 & M6 irons) delivers increased flexibility across the entire face. A lightweight fluted hosel with a 360 undercut shifts mass from high in the club to the bottom of the sole for a super low CG. These features combine to make SIM Max TaylorMade’s core distance iron.

5-PW/SW (7 pc. set)

Shaft: KBS Max 85 steel, Mitsubishi Tensei Blue TM60 graphite, Fujikura Ventus Blue graphite Women’s shaft: Mitsubishi Tensei Blue TM40 graphite

SIM Max OS – Max Distance With Enhanced Feel

SIM Max OS is equipped with all the same technology but bundled into an oversized package with a taller face to increase stability and a wider sole for forgiving turf interaction. The chamfered sole design allows engineers to drive CG low and deep to promote easier launch and significant ball speed. Stronger lofts protect the trajectory and produce a penetrating ball flight that makes SIM Max OS the longest iron in the current TaylorMade lineup.

5-PW/SW (7 pc. set)

Shaft: KBS Max 85 steel;  Mitsubishi Tensei Blue TM60 graphite, Fujikura Ventus Blue graphite.