TAYLORMADE KALEA GOLD RANGE, MADE FOR THE FEMALE GOLFERS
The Taylormade Kalea Gold range is specially designed for lady golfers looking for high performance gear in a neat bundle.
Say what you will, most female golfers don’t play like men. As such, the clubs they use needs to suit their build, strength and flexibility. Recognising this, TaylorMade has introduced the all-new Kalea Gold women’s line, building on the ground-breaking design of the Kalea Premier range.
Every piece of equipment in Kalea Gold is designed with premium components and proven TaylorMade technologies to help women of all abilities play better golf. Kalea Gold aims to enhance the experience for women golfers from tee to green whether you’re a professional, or weekend-hacker.
“We decided to name this line Kalea Gold because we wanted to set the gold standard with our second premier women’s line,” says Michelle Penney, Principal Engineer, TaylorMade Product Development. “We’re building on the momentum of Kalea Premier to create a premium product line through design, technology, and performance. The most important part of the DNA of this product is that it’s designed by women, for women. Kalea Gold represents a new and fresh way of thinking about women’s golf club design.”
In creating Kalea Gold, TaylorMade engineers and designers identified four distinct cohorts of women golfers for their feedback. The first was the TaylorMade Women’s Advisory Board which comprised of female golf industry professionals located across Europe that represent specific niches like teaching, club fitting, and even women’s golf travel. Together, these women were able to give TaylorMade teams expert feedback on what both they and their female clients liked and didn’t like.
The second group was the TaylorMade Women’s Golf and Social Club. Consisting of TaylorMade employees, these women were able to provide real- time, organic feedback on everything from colours incorporated into the design to the grips on each club.
Women’s data-driven/perception test panels and online reviews from Kalea Premier were the final two cohorts that helped guide the vision of what Kalea Gold would ultimately become.
From the feedback, TaylorMade engineers and product creation teams determined the key features that women prefer – elegant colour tones like blue and gold, and lightweight, forgiving and high-performing features in the clubs.
The TaylorMade Kalea Gold Driver has a CarbonwoodTM that allows for mass to be strategically placed within the head to increase energy transfer, optimise launch, and maximize distance, all while providing the utmost forgiveness and stability. Mass optimization also allows for the addition of a 2° loft sleeve and a TSS weight for precision tuning.
Kalea Gold fairway woods feature a wrapped carbon crown with an elegant look that provides a confidence-inspiring contrast with the ball at address. The use of ultralightweight carbon enhances launch conditions, speed and forgiveness.
The Speed PocketTM and Inverted Cone face minimise the downrange miss on off-centre strikes. The addition of a TSS weight allows for optimised tuning here as well.
Both the Speed Pocket and Inverted Cone in the face of the Kalea Gold RescueTM provide an extra layer of forgiveness. Additionally, the carbon crown lowers the centre of gravity (CG) for enhanced launch and spin.
Kalea Gold irons utilise Cap BackTM Design which works in tandem with the Speed Pocket to maximise launch and forgiveness. They also feature an ECHO® Damper that promotes better sound and overall feel. The optimised face in each iron is engineered to increase COR for faster ball speeds, while the draw bias is ideal for distance-robbing slices
The Kalea Gold putter uses Spider S construction and multi-material design to increase MOI and stability while aiding in alignment. Its blue body, grey TruePath Alignment, and gold trailing edge provide the perfect contrast against both the ball and green.
The set of Taylormade Kalea Gold clubs come with matching headcovers designed in white, gold, grey and blue. The 14-way TaylorMade Cart Lite bag, weighing s scant five pounds, completes the look.
Kalea Gold is available through TaylorMade authorised retailers for a SRP of $3,450 SGD for the nine-piece set (driver, 5-wood, 6-RescueTM, 7-iron through pitching wedge, sand wedge, and putter), including a golf bag.
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