Swarovski At The Super Bowl

05 Mar 2020

Jennifer Lopez and Shakira dazzled audiences during this year’s Super Bowl halftime show wearing bespoke Swarovski crystal outfits by fashion designers Versace and Peter Dundas.Two of the world’s biggest musical icons, Jennifer Lopez and Shakira, took to the famous Super Bowl stage at Miami’s Hard Rock Stadium for a unique performance elevated with bespoke Swarovski-crystallized looks.

Shakira opened the show in a sparkling three-piece set with fringe details featuring fiery red Swarovski crystals, created by Norwegian designer Dundas, with boots crystallized by The Dan Life. Over 123,000 crystals in three shades of red were incorporated into the look and applied by hand, while 70,000 jet hematite Swarovski crystals encrusted Shakira’s Gibson guitar to add a glamorous rock ‘n’ roll feel to the show.

Puerto Rican reggaeton singer Bad Bunny made a surprise appearance during Shakira’s set, wearing a Swarovski crystal outfit by Berlin-based designers Last Heirs featuring the artist’s iconic third eye logo.

Jennifer Lopez lit up the Hard Rock stadium in two bespoke Versace looks embellished with over 75,000 Swarovski crystals. The singer’s 11-year old daughter Emme was also one of the 60 young girls who joined Lopez on stage wearing outfits with Swarovski crystal.

The dazzling duo closed the show with Lopez in Versace’s Swarovski crystal-encrusted costume and the Columbian star wearing a gold crystal embellished two-piece set and matching bomber jacket designed by Dundas along with Swarovski-covered Adidas Superstar trainers.

Jennifer Lopez’s stylist and long-time collaborator of Swarovski, Rob Zangardi commented: “Swarovski has always been top of mind for any Jennifer Lopez performance. For this year’s Super Bowl, we are extremely excited to collaborate once again.”

Shakira’s stylist Nicolas Bru, who enlisted Swarovski to add the sparkling touch, commented: “Shakira embodies the word ‘superstar’ so Swarovski crystals were an obvious choice. The crystals are the perfect balance between sophistication and playfulness, just like Shakira”.

With a long history dressing the world’s most legendary musical talents, Swarovski has recently added trademark crystal embellishment to costumes for Jennifer Lopez’s It’s My Party Tour, the Spice Girls’ Spice World’s Tour and Beyoncé’s On the Run Tour.

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