22 Feb 2022

The Rhythm Of A Heartbeat

With a passion for modern craftsmanship and premium materials as common ground, luxury audio brand Bang & Olufsen and fashion brand Clot have collaborated to create the limited-edition Beosound A1 speaker. Clot is a creative movement that injects life and character into the idea of bridging the East and West, while Bang & Olufsen has a proud heritage of innovative sound, craftsmanship and design. Together, they bring a new beat that celebrates the vitality of life, music and Chinese culture.

The two brands have drawn creative inspiration from the origin and meaning behind the name Clot, which was inspired by Jamaican reggae music. Clot Founder and Creative Director, Edison Chen, was particularly drawn to the life force of blood for this creative concept, to bring together brands, creativity and cultures. From these shared connections arises a common culture of art, knowledge and music, evolving and radiating outwards like a pulsating heart.

“The rhythm of a heartbeat is like music – it’s everyone’s beat, everyone’s being. Our heart pumps blood, and our blood runs our system. It’s like the making of music and the making of art, which is actually human nature. Being able to work with Bang & Olufsen and start a journey on product creation has been fun. This is the first step and hopefully we will have a lot more products to come.”
– Edison Chen, Founder and Creative Director of Clot.

To realise this design concept, the aluminium grill surface of the limited-edition Beosound A1 is tinted a bright metallic red to represent blood cells carrying the essentials for cultural creation as it channels music to the ears. The colour red also holds significance in traditional Chinese culture and was chosen to bring the rich Eastern heritage into the modern era. Referencing the brands signature style, the Clot logo is printed onto the speaker grill to create a daring visual impact whilst keeping the essence of Bang & Olufsen’s design aesthetic. The leather strap has a black anthracite aluminium tag with the Bang & Olufsen laser etched on one side, and Clot’s logo on the other.

Beosound A1 is the perfect portable speaker with loud and captivating bass-rich sound, designed to be shared by everyone around. Fully dust and waterproof, Beosound A1 is primed for up to 18 hours of non-stop play. With True360 omnidirectional sound, the speaker is the natural centre of attention, while the Multipoint feature connects two devices for music control. With crystal clear voice calls from its speakerphone, Bluetooth 5.1 and three internal microphones provide the best connection for online meetings and hands-free calls.

To channel the creative concept for the limited edition Beosound A1, a fast-paced and immersive animation video inspired by blood clots was created, incorporating musical frequencies and the colour red to create a visual representation of experiencing music.

For more information, visit juicestore.com and bang-olufsen.com.